Our Team

The humans behind Powers Digital Marketing.

Amber Powers

President and Founder

Amber Powers is both the President of Powers Digital Marketing and the Founder of Shop From Her Directory, a platform designed to connect service and product-based women-owned businesses to prospective clients and customers. She has over 20 years of marketing experience and has successfully led her firm since 2014.

She is best known for her ability to uncover the story of any brand. She starts by falling in love with brands and writing about them in such a way that makes audiences fall in love, too. Her focus on relationship marketing and community inspired Powers to build a Facebook Group of almost 30,000 women who own their own businesses on Facebook. Her passion to help other women succeed in business inspired her to create her startup, Shop From Her Directory. 

Amber is available for speaking engagements. Please reach out here (link “reach out here” to the contact page.) to let us know more about your event and topics you are interested in having her address.

Daren Hartley

CFO & COO

Darren Hartley is the CFO & COO at Powers Digital Marketing and Shop From Her Directory. Darren began his writing career in the early 1990s as he worked alongside the President of Billboard Magazine. With a deep love for music, Darren was published both in Billboard, as well as Pattern, highlighting talent and the story behind the individuals he interviewed.

As a journalist by trade, Darren is always looking for interesting angles that make the public want to know more about brands and individuals. While Darren does take on writing assignments at Powers Digital Marketing, most of his time is spent managing operations and finances for both Powers Digital and Shop From Her Directory.

Merilyn Ritchie

Copywriter

Merilyn Ritchie is one of our talented copywriters at Powers Digital Marketing. Writing and editing are more than a job; they are her passion. Research, brainstorming, and creative content design are her other on-the-job passions.  

Merilyn has been writing and editing professionally for over 7 years. Her goal is to make our client’s lives easier by providing results they are thrilled with. She genuinely cares about the results of her work and making our clients happy.

She was born in the Midwest and lived there for part of her childhood before moving to The Bahamas. She’s lived in South Florida for the past decade, plus. She loves to read (especially anything Kurt Vonnegut), cook, eat, travel, and spend time on the beach with her family. So it goes.

Polina Osherav 

Photographer

Polina is mostly self-taught photographer, so don’t get super technical with her or ask her for the deep meaning behind her work. She just likes to make beautiful images, work alongside other creatives, and deliver the best possible client experience she can.

While her “why” is pretty simple, don’t be fooled. Her “how” goes deep. She’s worked on hundreds of productions big and small, balancing the interests & tastes of multiple departments and bosses. Her specialty is problem solving, so whatever the challenge, she’s up for getting it figured out!

Additionally, as the Editor and Creative Director of PATTERN magazine, an award-winning publication about fashion, culture and art in the Midwest. Polina brings with her a solid understanding of web and graphic design, marketing, social media, PR, brand development, art direction, copywriting and working on a tight deadline. She has a fantastic network of seasoned professionals at her fingertips.